Your personal Facebook and Facebook business pages should remain separate, with no crossover. There are different etiquette standards for each. Of course, there will be times when you have a Facebook friend who is also a Facebook fan.

Many business owners (the same business owners who initially only considered Facebook to be a social media site that they forbid their employees from using during work hours) have discovered its potential for extremely effective selling and business relationship building.

Your content in the two different types of Facebook accounts should be different and the communications that you have with that person should be different as your fan than as your friend.

Should you build your social media marketing campaign through your personal Facebook or your Facebook business page? When it comes to social media, there is a great deal of subjectivity; however, some of the options will be presented to you here so that you can make an intelligent and informed decision when it comes to social media and what is most appropriate for your particular business.

The benefits of a Facebook business page

If you publish content on your Facebook business page, you have a good chance that it will be included in search engine results, which may, in turn, strengthen your chances of good search engine optimization (SEO).

Facebook Insights (analytics) allows you to measure and monitor your effectiveness on Facebook. For example, if you notice that your postings are being hidden from the newsfeeds of one of your fans, your content is not effective.

If a person wants to become your fan on a Facebook business page, he or she does not have to display his or her personal profile to be able to connect with your business. This eliminates the privacy concerns that many people have.

There are many things that you should do when you have a Facebook business page to generate more business. There are also things that you should not do when you have a professional page because it isn’t polite and will not produce any positive results.

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